Orangetheory Fitness

Project Overview

Led the the complete redesign of Orangetheory Fitness’ email marketing campaign, delivering a fresh, cohesive visual identity that aligned with the brand’s energetic, performance-driven ethos. Oversaw all creative aspects from concept to execution, ensuring design consistency across all customer touchpoints.

Additionally, contributed to the UI and web design for OrangetheoryFitness.com, focusing on an intuitive user experience, modern aesthetics, and mobile responsiveness to support member engagement and conversion.